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Useful Information For Consumer Marketers

Multi-National Marketers Take Note: What's Different About Canadians?

Happy Canada Day! July 1st is the day we celebrate the founding of our great country 148 years ago—and…

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Landing page design rules of thumb

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook,…

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10 Annoying Grammar Mistakes

I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level…

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Creating Contagious Content for Moms

If your brand targets moms, your social media strategy may need a major overhaul, according to a…

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How to edit a press release

You know the drill. Your corporate communications department or PR agency emails you the first draft of a press…

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With few exceptions, almost everyone is at least a little anxious about public speaking.

Whether you’re gearing up for an…

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A Simple Formula for Writing Blog Posts

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts.


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diy or pro video?

DIY or Pro Video: Which One is Best for Your Brand?

Almost anyone can shoot a video with a smart phone. Yet if you work for a large company with…

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top 10 people cmos should follow on twitter

The Top 10 Must-Follow People on Twitter: The CMO Edition

If you’re a busy CMO wondering who to follow on Twitter, you’ll find a few suggestions in a recent…

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3 Essential Media Training Lessons

Media Training: 3 Essential Lessons

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed…

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