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Useful Information For Consumer Marketers

What I Learned from Binge Blogging: Week One

What I Learned from Binge Blogging: Week One

In case you hadn’t noticed, I’m binging. Binge blogging, that is.

A week ago, I challenged myself to write a…

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A Two Minute Public Speaking Hack Using Body Language

A 2-Minute Public Speaking Hack Using Body Language

A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so…

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Creating Buyer Personas: What Every Start-up Needs to Know

Creating Buyer Personas: What Every Start-up Needs to Know

You want your start-up to be successful, right?

Then it is absolutely crucial to understand your customers and their motivations…

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How Powerful Storytelling Can Make A Difference

Stories—and storytelling—are powerful.

They help charities secure more donations, persuade juries in trials and sway opinions in politics and the…

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How To Pick A Media Trainer So You Shine in the Spotlight

The idea of a media interview is enough to cause even the most confident executive to break into a…

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5 Brilliant Ways To Build Your Brand at a Conference

5 Brilliant Ways to Build Your Brand at a Conference

Attending a conference is a big commitment in both time and money.

The reason we go is to further…

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Blogger Outreach Versus Media Relations: What Marketers Need To Know

According to a 2013 Technorati study, blogs are one of the most important online sources of purchase…

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Binge Blogging: 30 Posts in 30 Days

Binge Blogging: 30 Blog Posts in 30 Days

Until binge watching came along, binging was a negative concept.

People went on drinking binges and suffered hangovers, blackouts and…

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Why Do It Yourself PR Is An Urban Legend

Why Do-It-Yourself Public Relations Is An Urban Legend

If you search the phrase do-it-yourself public relations, Google returns over 27 million results.

Blog…

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3 valuable tips to establish your credibility through speaking engagements

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Some of them are pretty good…

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