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Useful Information For Consumer Marketers

Silent Facebook Video Ads

Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000…

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business writing skills

When it comes to writing, lawyers are notoriously loquacious. Just ask Kate Erickson, a former lawyer turned…

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Ask Your PR Agency for a Story, Not a Press Release

Ask Your PR Agency for a Story, Not a Press Release

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage…

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How to export your linkedin contacts

Social Media Tip: How to Export Your LinkedIn Contacts

We all have a finite number of keystrokes remaining in our hands until we die. According to some calculations,…

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3 Top Tips to Boost Your LinkedIn Profile Visibility

3 Top Tips to Boost Your LinkedIn Profile Visibility

Did you know LinkedIn has its own proprietary search algorithm?

The details are top secret, but according to Yumi Wilson,…

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Instagram Success Metrics

Instagram Success Metrics for Social Influencer Campaigns

I like Instagram. The learning curve is a gentle incline for those of us over 40 and the younger…

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Media Interview Preparation Ronda Rousey Style

On receiving the Best Fighter ESPY (note the award was for best fighter, NOT best female…

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Multi-National Marketers Take Note: What's Different About Canadians?

Happy Canada Day! July 1st is the day we celebrate the founding of our great country 148 years ago—and…

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Landing page design rules of thumb

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook,…

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10 Annoying Grammar Mistakes

I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level…

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