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Useful Information For Consumer Marketers

7 Important Principles of Media Coverage

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their…

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How to deal with Internet trolls

The Best Way to Handle Online Trolls: Engage Versus Ignore

Conventional wisdom suggests the best way to deal with online trolls is to ignore them.

Don’t feed the trolls, the…

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Blogger Outreach Mistakes Your PR Agency Might Be Making

As a blogger and a public relations professional, I sit on two sides of the proverbial desk. My team…

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Content Marketing Lessons from Chipotle's Cultivating Thought Series

You’ve heard of chick lit, sci-fi, murder mysteries, fantasy and graphic novels. Now there’s a new literary genre called…

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3 Signs You're Hiring a PR Agency Rock Star

3 Signs You’re Hiring a PR Agency Rock Star

If your business is hiring a PR agency, you’ll want to hire a rock star—not a PR wannabe.

Admittedly,…

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3 Social Media Myths We Need to Squash in 2015

3 Social Media Myths We Need to Squash in 2015

There’s a lot of social media advice floating around these days. I’m sure it would stretch to the moon…

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How to write a PR brief

Think you don’t have time to write a PR brief? Think again.

A well-written brief that provides your PR…

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Content Marketing Lessons Learned From Our Best Performing Blog Posts

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end…

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Pinterest Versus Instagram: Which One is Best For Your Brand?

Pinterest Versus Instagram: Which One is Best For Your Brand?

I recently spoke with the director of marketing for a popular food brand who told me her organization was…

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7 Holiday Videos to Help You Waste Time At Work

7 Holiday Videos to Help You Waste Time At Work

Just 2 more days until Christmas. If you’re working today (and you probably are or you wouldn’t be reading…

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