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Useful Information For Consumer Marketers


With few exceptions, almost everyone is at least a little anxious about public speaking.

Whether you’re gearing up for an…

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A Simple Formula for Writing Blog Posts

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts.


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diy or pro video?

DIY or Pro Video: Which One is Best for Your Brand?

Almost anyone can shoot a video with a smart phone. Yet if you work for a large company with…

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top 10 people cmos should follow on twitter

The Top 10 Must-Follow People on Twitter: The CMO Edition

If you’re a busy CMO wondering who to follow on Twitter, you’ll find a few suggestions in a recent…

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3 Essential Media Training Lessons

Media Training: 3 Essential Lessons

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed…

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Why every business owner needs to know something about SEO

Every business owner needs to know something about search engine optimization. If you don’t, your company could be burned,…

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PR Agency: Big versus Small

PR Agency: Multi-National versus Boutique

Careers are funny things. You often end up in a place your younger self would never imagine.

Freshly armed with…

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Is social media helping or hurting the women's movement?

Is Social Media Helping or Hurting the Women’s Movement?

Feminism is all the rage these days. I know because Hollywood tells me so.

Tina Fey and Amy Poehler turned…

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Use Smartcuts to build your business & change the world

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business…

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7 Important Principles of Media Coverage

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their…

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